The “PJ” in our name stands for Phillis Jordan, our founder who opened her first coffee house over three decades ago in New Orleans, USA. She’s a pioneers of gourmet coffee – her idea was to create unique coffee blends and roast the beans in small batches – the same way we still do it today in our roasting facility in the US.

Since 1978, well before the coffee craze, the first PJ’s coffee opened on Maple Street. Ever since, PJ’s has been mastering the art of roasting every bean to bring out its unique aroma and flavor. Early on customers sought out coffee they knew had been roasted by hand in small batches.

PJ’S COFFEE VIETNAM

Rick Yvanovich being an expat, grew a love of Vietnamese coffee “cà phê sữa đá” and after 25 years of drinking it whilst living and building his business in Vietnam and around the region. He  thought that the quality and styles of international coffee coming into Viet Nam, were not the greatest and while they might be trendy, they did not match Vietnamese “tastes” or educate the Vietnamese consumer about coffee or create a unique coffee experience. 

True to his enterpreneurial spirit, Rick found and fell in love with PJ’s Coffee of New Orleans. New Orleans has a hot and sticky climate that is similar to Vietnam, a history, culture and gastronomy that are French inspired, with warm and friendly people.
Rick thought PJ’s coffee would be perfect for the Vietnamese consumer and decided to bring PJ’s to Vietnam, where we today mix Vietnamese, American and French tastes to create a unique coffee experience for you.