originalThe second store of PJ’s Coffee is opened in Ho Chi Minh City’s Sala Project – District 2, as part of its plan for tremendous growth in Vietnam

HO CHI MINH CITY, VIETNAM (December 16, 2016) – Today, PJ’s Coffee, a coffee franchise from New Orleans, officially announced the opening of its second store in Vietnam, located at 145 – 147 Nguyen Co Thach street, District 2, Ho Chi Minh City. The Grand Opening event featured traditional Lion Dances, a ribbon-cutting ceremony together with free-flow PJ’s Coffee and a wide selection of drinks and baked pastries.




This is the second move of PJ’s Coffee in Vietnam following the opening of its first store located at Vincom Center Dong Khoi, District 1. As part of its expansion in Vietnam, the master franchise plans to open at least 10 additional stores in the next five years.


PJ’s Coffee Baristas are making and serving free coffee in the Grand Opening Party at Sala store


“We’re excited to see the expansion of PJ’s Coffee in Vietnam. Adding to the line-up of international coffee brands currently available here, we bring unique flavor of high-end coffee and tea products from New Orleans.”, said Rick Yvanovich, Founder & CEO of TRG International – the master franchisee for PJ’s Coffee in Vietnam. “Our PJ’s Coffee stores offer Vietnamese customers a comfortable place to meet and relax whilst enjoying awesome cold-brew coffee and tea.”


Sharing a similar humid climate and French-inspired culture, Vietnam and New Orleans also share a strong love for coffee. Committed to providing customers with a pure flavor of coffee, PJ’s Coffee uses a special cold-drip process that helps to protect the strength of the beans while decreasing 2/3 amount of acidic in coffee. This unique technique was pioneered by PJ’s Coffee’s founder nearly 40 years ago and is available at all PJ’s Coffee locations.


In front of PJ’s Coffee store at Sala, district 2 on the Grand Opening Day


About PJ’s Coffee

PJ’s Coffee of New Orleans was founded in 1978 by Phyllis Jordan, a pioneer in the coffee industry that demonstrated that better beans, superior roasting techniques, and pure passion for the art of coffee-making mattered. PJ’s Coffee serves a wide variety of hot, iced and frozen coffee beverages using only the top 1% of Arabica beans, as well as organic tea and fresh breakfast pastries. To-date, PJ’s Coffee is available in 85 locations through the United States, serving thousands of customers every day. For more information about PJ’s Coffee in Vietnam, visit http://pjsvietnam.com/


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Nguyen Thi Hong Yen (Ms.) – Marketing Executive

Email: yen.nguyen@trginternational.com

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