Why Cold Brew?

Being born from the passion of PJ’s founder, Phyllis Jordan, cold brew is a new process to extract coffee. By brewing at a lower temperature, the constituents in coffee beans, such as caffeine, fatty acids, and oils, can’t be dissolved like they would be at high temperatures. As a result, the coffee extraction will have 2/3 less acidic coffee than hot brew one.

At PJ’s Vietnam, cold brew coffee is our underpinning to expand the PJ’s product’s lines by combining bits of different fine ingredients and serving with passion and love.  The cold brew coffee has its own fragrance and significantly strong taste. As the summer months approach, many coffee connoisseurs are turning to cold brew, a smooth, sweet and refreshing way to enjoy coffee. So if you are a coffee-holic and enjoy the bitterness yet deliciousness, you probably would be a big fan of cold-brew coffee