{"id":222730,"date":"2018-12-14T09:30:25","date_gmt":"2018-12-14T09:30:25","guid":{"rendered":"https:\/\/pjscoffeevietnam.com\/keepcup-and-the-journey-becoming-australias-most-beloved-cup\/"},"modified":"2025-04-03T04:45:32","modified_gmt":"2025-04-03T04:45:32","slug":"keepcup-hanh-trinh-tro-thanh-thuong-hieu-tai-su-dung-duoc-yeu-thich-nhat","status":"publish","type":"post","link":"https:\/\/pjscoffeevietnam.com\/vi\/keepcup-hanh-trinh-tro-thanh-thuong-hieu-tai-su-dung-duoc-yeu-thich-nhat\/","title":{"rendered":"KeepCup &#038; H\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u t\u00e1i s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-222735 size-full\" src=\"https:\/\/pjscoffeevietnam.com\/wp-content\/uploads\/2018\/12\/Web-banner-01-VN.jpg\" alt=\"\" width=\"1366\" height=\"450\" srcset=\"https:\/\/pjscoffeevietnam.com\/wp-content\/uploads\/2018\/12\/Web-banner-01-VN.jpg 1366w, https:\/\/pjscoffeevietnam.com\/wp-content\/uploads\/2018\/12\/Web-banner-01-VN-300x99.jpg 300w, https:\/\/pjscoffeevietnam.com\/wp-content\/uploads\/2018\/12\/Web-banner-01-VN-768x253.jpg 768w, https:\/\/pjscoffeevietnam.com\/wp-content\/uploads\/2018\/12\/Web-banner-01-VN-1024x337.jpg 1024w, https:\/\/pjscoffeevietnam.com\/wp-content\/uploads\/2018\/12\/Web-banner-01-VN-1080x356.jpg 1080w, https:\/\/pjscoffeevietnam.com\/wp-content\/uploads\/2018\/12\/Web-banner-01-VN-510x168.jpg 510w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<p>Tr\u1ebb trung, phong c\u00e1ch, \u0111\u1ea7y m\u00e0u s\u1eafc, th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau chu\u1ea9n pha ch\u1ebf, KeepCup \u0111ang tr\u1edf th\u00e0nh c\u00e1i t\u00ean quen thu\u1ed9c v\u1edbi nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 mong mu\u1ed1n thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng h\u1eb1ng ng\u00e0y.<\/p>\n<p>T\u1eeb m\u1ed9t \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf \u0111\u01a1n g\u1ea3in ban \u0111\u1ea7u, h\u00e0nh tr\u00ecnh c\u1ee7a KeepCup kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng su\u00f4n s\u1ebb nh\u01b0ng v\u1edbi m\u1ed9t ni\u1ec1m \u0111am m\u00ea l\u1edbn \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng, s\u1ea3n xu\u1ea5t ho\u00e0n to\u00e0n t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, KeepCup hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m t\u00e1i s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c n\u00f3i nh\u1eafc \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t t\u1ea1i \u00dac.<\/p>\n<h3><\/h3>\n<h3>C\u00e2u chuy\u1ec7n KeepCup<\/h3>\n<p>KeepCup l\u00e0 th\u00e0nh qu\u1ea3 nghi\u00ean c\u1ee9u nhi\u1ec1u n\u0103m c\u1ee7a Abigail Forsyth, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh v\u00e0 \u0110\u1ed3ng s\u00e1ng l\u1eadp KeepCup, v\u00e0 em trai c\u00f4. C\u1eb7p \u0111\u00f4i \u0111\u1ebfn t\u1eeb th\u00e0nh ph\u1ed1 Melbourne, \u00dac, n\u00e0y t\u1eeb l\u00e2u \u0111\u00e3 t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf ho\u00e0n to\u00e0n c\u00e1c ly c\u00e0 ph\u00ea d\u00f9ng m\u1ed9t l\u1ea7n m\u00e0 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng h\u1eb1ng ng\u00e0y.<\/p>\n<p>Forsyth v\u00e0 em trai c\u00f4 t\u1eebng s\u1edf h\u1eefu m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea \u1edf Melbourne v\u00e0o n\u0103m 1998, v\u00e0 h\u1ecd \u0111\u00e3 t\u1eadn m\u1eaft ch\u1ee9ng ki\u1ebfn \u200bl\u01b0\u1ee3ng ch\u1ea5t th\u1ea3i nh\u1ef1a kh\u1ed5ng l\u1ed3 m\u00e0 qu\u00e1n v\u00e0 kh\u00e1ch h\u00e0ng ti\u00eau th\u1ee5 trong m\u1ed9t ng\u00e0y.<\/p>\n<p>Forsyth c\u0169ng ph\u00e1t hi\u1ec7n nh\u1eefng chi\u1ebfc t\u00e1ch b\u1eb1ng g\u1ed1m qu\u00e1 n\u1eb7ng, l\u1ea1i r\u1ea5t d\u1ec5 v\u1ee1, kh\u00f4ng ti\u1ec7n \u0111\u1ec3 kh\u00e1ch mang theo. M\u1eb7t kh\u00e1c, c\u00e1c lo\u1ea1i ly ho\u1eb7c chai du l\u1ecbch, tumbler, b\u00ecnh gi\u1eef nhi\u1ec7t l\u1ea1i qu\u00e1 c\u1ed3ng k\u1ec1nh v\u00e0 kh\u00f4ng th\u1ec3 \u0111\u1ec3 v\u1eeba b\u00ean d\u01b0\u1edbi m\u00e1y pha c\u00e0 ph\u00ea. Do \u0111\u00f3, c\u00e1c baristas ph\u1ea3i \u0111\u1ed5 c\u00e0 ph\u00ea v\u00e0o m\u1ed9t ly ri\u00eang r\u1ed3i m\u1edbi \u0111\u1ed5 v\u00e0o b\u00ecnh c\u1ee7a kh\u00e1ch mang theo. Gi\u1ea3i ph\u00e1p n\u00e0y l\u00e0m m\u1ea5t crema, l\u1edbp b\u1ecdt c\u00f3 m\u00e0u n\u00e2u \u0111\u1ecf n\u1ed5i b\u00ean tr\u00ean espresso, l\u00e0 th\u00e0nh ph\u1ea7n t\u1ea1o v\u1ecb \u0111\u1ea7y v\u00e0 d\u01b0 v\u1ecb d\u00e0i l\u00e2u c\u1ee7a c\u00e0 ph\u00ea.<\/p>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u1ed1i k\u1ef5 v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea c\u00e0 ph\u00ea. Nh\u01b0ng kh\u00f4ng g\u00ec c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf Forsyth v\u00e0 c\u00f4 tin r\u1eb1ng lu\u00f4n c\u00f3 m\u1ed9t gi\u1ea3i ph\u00e1p cho m\u1ecdi v\u1ea5n \u0111\u1ec1 v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a c\u00f4 l\u00e0 t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi cho v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n<h3><\/h3>\n<h3>KeepCup t\u1ed1t h\u01a1n cho b\u1ea1n v\u00e0 t\u1ed1t h\u01a1n cho m\u00f4i tr\u01b0\u1eddng<\/h3>\n<p>KeepCup kh\u00f4ng ch\u1ec9 gi\u1ea3i quy\u1ebft c\u00e1c b\u00e0i to\u00e1n v\u1ec1 m\u00f4i tr\u01b0\u1eddng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f2n cam k\u1ebft ch\u1ec9 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, t\u1eadp trung ph\u1ea7n l\u1edbn v\u00e0o thi\u1ebft k\u1ebf b\u1eaft m\u1eaft nh\u1eb1m thu h\u00fat ng\u01b0\u1eddi ti\u00eau dung tr\u1ebb. T\u1ea5t c\u1ea3 c\u00e1c KeepCups \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t t\u1ea1i Melbourne, \u00dac.<\/p>\n<p><strong>M\u1ed9t s\u1ed1 th\u00f4ng tin th\u00fa v\u1ecb v\u1ec1 KeepCup:<\/strong><\/p>\n<ul>\n<li>Trung b\u00ecnh m\u1ed9t n\u0103m, l\u01b0\u1ee3ng r\u00e1c th\u1ea3i c\u1ee7a KeepCup ch\u1ec9 b\u1eb1ng 1% so v\u1edbi ly d\u00f9ng m\u1ed9t l\u1ea7n.<\/li>\n<li>Trung b\u00ecnh m\u1ed9t n\u0103m, l\u01b0\u1ee3ng n\u01b0\u1edbc d\u00f9ng trong s\u1ea3n xu\u1ea5t KeepCup ch\u1ec9 b\u1eb1ng 10% so v\u1edbi ly d\u00f9ng m\u1ed9t l\u1ea7n.<\/li>\n<li>Trong m\u1ed9t n\u0103m, KeepCup gi\u00fap gi\u1ea3m \u0111\u1ebfn 92% kh\u00ed th\u1ea3i nh\u00e0 k\u00ednh so v\u1edbi ly d\u00f9ng m\u1ed9t l\u1ea7n.<\/li>\n<li>M\u1ed9t ly KeepCup c\u00f3 th\u1ec3 thay th\u1ebf 20 chi\u1ebfc ly d\u00f9ng m\u1ed9t l\u1ea7n.<\/li>\n<\/ul>\n<p><em>Ngu\u1ed3n:<\/em> <em>The Eco-Craze, a case study Lockrey 2012, Design Principles and Practices Journal<\/em><\/p>\n<p>PJ&#8217;s Coffee t\u1ef1 h\u00e0o l\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i c\u1ee7a KeepCup t\u1ea1i Vi\u1ec7t Nam. PJ\u2019s Coffee s\u1ebd ch\u00ednh th\u1ee9c b\u00e0y b\u00e1n hai lo\u1ea1i KeepCup: ki\u1ec3u truy\u1ec1n th\u1ed1ng v\u00e0 ki\u1ec3u nh\u1ef1a trong, th\u1ec3 t\u00edch 16oz, t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c chi nh\u00e1nh c\u1ee7a PJ\u2019s Coffee Vi\u1ec7t Nam b\u1eaft \u0111\u1ea7u t\u1eeb th\u00e1ng 12, 2018.<\/p>\n<p>C\u00f2n ch\u1edd g\u00ec n\u1eefa, h\u00e3y \u0111\u1ebfn ngay PJ\u2019s Coffee v\u00e0 th\u01b0\u1edfng cho b\u1ea3n th\u00e2n m\u1ed9t ly KeepCup \u0111\u1ea7y m\u00e0u s\u1eafc n\u00e0o! Ch\u1eafc ch\u1eafn KeepCup s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t v\u1eadn d\u1ee5ng h\u1eefu \u00edch \u0111\u1ec3 b\u1ea1n lu\u00f4n mang theo b\u00ean m\u00ecnh. C\u00f9ng nhau, h\u00e3y b\u1ea3o v\u1ec7 Tr\u00e1i \u0111\u1ea5t v\u00e0 m\u00f4i tr\u01b0\u1eddng s\u1ed1ng c\u1ee7a ch\u00fang ta!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u1ebb trung, phong c\u00e1ch, \u0111\u1ea7y m\u00e0u s\u1eafc, th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau chu\u1ea9n pha ch\u1ebf, KeepCup \u0111ang tr\u1edf th\u00e0nh c\u00e1i t\u00ean quen thu\u1ed9c v\u1edbi nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 mong mu\u1ed1n thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng h\u1eb1ng ng\u00e0y. T\u1eeb m\u1ed9t \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf \u0111\u01a1n g\u1ea3in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":222940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[126,107,105],"tags":[],"class_list":["post-222730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-promotions-vi","category-su-kien","category-tin-tuc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KeepCup &amp; H\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u t\u00e1i s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t &#8211; PJ&#039;s Coffee Vietnam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pjscoffeevietnam.com\/vi\/keepcup-hanh-trinh-tro-thanh-thuong-hieu-tai-su-dung-duoc-yeu-thich-nhat\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KeepCup &amp; H\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u t\u00e1i s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t &#8211; PJ&#039;s Coffee Vietnam\" \/>\n<meta property=\"og:description\" content=\"Tr\u1ebb trung, phong c\u00e1ch, \u0111\u1ea7y m\u00e0u s\u1eafc, th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau chu\u1ea9n pha ch\u1ebf, KeepCup \u0111ang tr\u1edf th\u00e0nh c\u00e1i t\u00ean quen thu\u1ed9c v\u1edbi nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 mong mu\u1ed1n thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng h\u1eb1ng ng\u00e0y. T\u1eeb m\u1ed9t \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf \u0111\u01a1n g\u1ea3in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pjscoffeevietnam.com\/vi\/keepcup-hanh-trinh-tro-thanh-thuong-hieu-tai-su-dung-duoc-yeu-thich-nhat\/\" \/>\n<meta property=\"og:site_name\" content=\"PJ&#039;s Coffee Vietnam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pjscoffeevietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-14T09:30:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-03T04:45:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pjscoffeevietnam.com\/wp-content\/uploads\/2019\/03\/KeepCupEN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rick Yvanovich\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Yvanovich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pjscoffeevietnam.com\/vi\/keepcup-hanh-trinh-tro-thanh-thuong-hieu-tai-su-dung-duoc-yeu-thich-nhat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pjscoffeevietnam.com\/vi\/keepcup-hanh-trinh-tro-thanh-thuong-hieu-tai-su-dung-duoc-yeu-thich-nhat\/\"},\"author\":{\"name\":\"Rick Yvanovich\",\"@id\":\"https:\/\/pjscoffeevietnam.com\/#\/schema\/person\/a36af339911f26266260c34c0897106a\"},\"headline\":\"KeepCup &#038; 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