Why choose Cold Brew?

Born from the passion of PJ’s founder Phyllis Jordan, cold brew is a new process for extracting coffee. By brewing at a lower temperature, components in the coffee bean such as caffeine, fatty acids and oils cannot be dissolved as they would be at higher temperatures. This results in a coffee that is 2/3 less acidic than regular hot brewed coffee.

At PJ’s Vietnam, cold brew is the foundation for us to expand our PJ’s product lines by combining different premium ingredients and serving them with passion and love. Cold brew has its own aroma and extremely strong flavor. As the summer months approach, many coffee connoisseurs are turning to cold brew, a smooth, sweet and refreshing way to enjoy coffee. So if you are a coffee lover and like the bitter but still delicious taste, you will probably be a big fan of cold brew.